From the first call to
the signed contract.

Three services that work together – strategic, operational and sustainable.
For technical B2B markets that require explanation.

Book a discovery call
20+ Years B2B experience
Excellence Advisor German SMB
268+ Clients served
5h focused outreach daily
Service 01

We show you where
your revenue is hiding.

Before we pick up the first phone, we understand your business. Your target audience. Your market. And where your greatest growth potential lies.

What we do
  • Comprehensive analysis of your existing sales structures
  • Identification of potential fields in the D-A-CH market
  • Partner and customer matching in D-A-CH
  • Development of tailored sales strategies
  • Support for international companies entering the D-A-CH market
  • Potential analysis: who are your ideal target customers and decision-makers?
Sales Manager
"My team has no clear target audience strategy."
We provide structure, prioritisation and the direct path to the decision-maker.
Owner / CEO
"The D-A-CH market is a black box for us."
We analyse your market potential and match you with the right partners.
125
CEO appointments in 12 months
b-k-p Consulting
Through consistent target group analysis and strategic initial outreach – 125 qualified CEO appointments in one year.
Service 02

Real decision-makers.
Real appointments. Daily.

Our cold calling isn't a side process. It's a daily core service – structured, measurable and consistently focused on appointment and lead quality. No turnover. No changing voices. Just consistent performance.

What we do
  • First outreach to qualified appointment – we handle the entire process
  • 5 hours of highly focused B2B outreach daily per project
  • Use of your CRM – completely transparent and fair
  • Permanent, experienced staff – many with 10+ years in the company
  • Focus on senior management up to DAX corporations
  • Proposal follow-up and closing support
Sales Manager
"My team has no time for cold calling – daily business swallows everything."
We take over completely. Your team stays focused on closing.
Owner / CEO
"My sales team is too small for consistent outreach."
We are your external sales unit – experienced, stable, ready to go immediately.
Our process
01
Target group research & decision-maker identification
02
Preparation & onboarding to your product
03
Daily cold calling – 5h/day, focused
04
Qualification & appointment scheduling
05
CRM handover & weekly reporting
06
Proposal follow-up & closing support
759
Calls · 79 Appointments
Ermafa
Mechanical Engineering · 6 months
22.660
Phone calls · 157 Appointments
acapela
Software · 5 years
100%
Appointment confirmation rate
Xitaso
Medical technology
Service 03

From practice.
For practice.

No frontal instruction. No generic script. Our training is based on 20 years of real cold calling experience in technical markets – and is individually tailored to your company.

01
Kick-off workshop on-site
max. 3.5h – needs analysis and goal definition together with your team
02
Module development
Company-specific content from your existing materials – no copy-paste
03
Training
min. 3 modules of max. 4 hours each – practical, interactive, immediately applicable
04
Transfer & follow-up
Implementation support in day-to-day work – so what was learned doesn't disappear in a folder
Example topics
The real USPs of your product The 30-second opening rule W-questions for potential recognition Handling objections on the phone Systematic proposal follow-up Conversation management at C-level
Who it's for
For inside and outside sales teams
For sales managers (individual coaching)
For companies that want to build their own acquisition competence

Three services. One system.

Consulting without execution remains theory. Cold calling without strategy fizzles out. Training without practical connection is forgotten. We think all three pillars together – and support you as far as you need.

01
Consulting & Processes
Strategy & target audience
02
Cold Calling & Leads
Operational execution
03
Training & Coaching
Internal competence
↺ The three pillars reinforce each other

What would a single new customer
be worth in your industry?

Mechanical Engineering
€100,000 –
€2,000,000
Avg. contract value
Medical Technology
€50,000 –
€500,000
Avg. contract value
SaaS
€20,000 –
€200,000
Avg. annual contract value

Cheaper is more expensive when nothing comes of it. A single new customer won through akquise sales typically fully amortises the partnership – often within the first month.

LinkedIn Automation
<2%
Response rate for complex technical products
vs.
akquise sales
Avg. 10%+
Appointment rate with real decision-makers
AI Tool
€500–2,000
per month + own effort + setup time
vs.
akquise sales
Immediate
Ready to go – no setup, no infrastructure needed
Freelancer
High risk
Turnover, onboarding, quality risk
vs.
akquise sales
10+ years
Avg. tenure – stable, experienced, reliable

Which service fits
your situation?

In a 30-minute discovery call we analyse together where your biggest lever is.

Book a free discovery call