B2B Sales Agency · D-A-CH & International

More revenue.
Less dead ends.
Real decision-makers
on the line.

We have the conversations that can't be scripted. AI-assisted. Human-led.

For over 20 years we have specialised in reaching decision-makers in B2B by phone – for explanation-intensive products, capital goods and complex solutions. Cold calling, sales consulting and proven training.

Free discovery call →
↗
01.
Consulting &
Processes
Targeting, process analysis and go-to-market – we build your roadmap for sustainable growth.
20+ yrs B2B experience
↗
02.
Cold Calling &
Lead Generation
5 hours of focused calling per day – real decision-makers, qualified appointments, measurable revenue.
5h/day per project
↗
03.
Sales Training &
Side-by-Side Coaching
Practical training that works – more confident, more powerful, more closings. From practice, for practice.
268+ companies trained
5× Excellence Award
German SME

Why cold calling usually doesn't work.

01 / 03
Your sales team is too busy closing to prospect consistently.
→
Our answer
We take over the entire acquisition process – 5 hours per day, focused, structured and measurable.
02 / 03
Technical products can't be explained in a cold call.
→
Our answer
We explain complex products daily. 20 years of experience in technical B2B markets – we know the language.
03 / 03
Agencies send untrained callers who don't understand our business.
→
Our answer
Our team has an average tenure of 10+ years. No revolving door, no constant voice changes – consistent quality.

Cold calling becomes
sales intelligence.

A qualified decision-maker conversation delivers insights that are in no database:

Which solution is currently in use?
Where are the real problems?
Which investments are planned?
Who actually decides?
When could a project emerge?
Which competitor is set?
Why has no investment been made so far?
Which requirements are missing for a partnership?

Our clients don't just receive contacts,
but a realistic picture of their market.

Real numbers. Real clients.

SaaS · France
22.660
Calls
Decision-maker talks1,898
Appointments157
Duration5 years
Mechanical Engineering
759
Calls
Immediate appointments79
Follow-up appointments51
Duration6 months
SaaS · Education
+250
Revenue growth
Duration18 months
Target groupTop 1,500 firms
Chemicals · World market leader
328
Appointments
Duration30 months
Order volume+€100K
Municipalities40% activated
Also trusted by, among others Rehau AG · Lufthansa · machinery & special-purpose engineering · medical technology · industrial family businesses

Our best reference: the voices of our clients.

"
We had worked with many different agencies over the years. akquise sales is the best. No other agency can offer this quality — that is why we book akquise sales for the market launch of our new patient software.
100% appointment confirmation
XI
Xitaso GmbH
Software & Medical Technology · Augsburg
"
We could never have researched this volume of information and personal decision-maker contacts ourselves. The quality and depth of the data was exceptional.
Unique stakeholder mapping
ST
Stettler Consulting
International research project · Switzerland
"
250% revenue growth within the period of cooperation. Nationwide acquisition from tax advisory firms and the 1,500 largest companies in Germany.
+250% revenue
TA
Tax Academy
Leading online portal for tax advisors
"
Working with akquise sales was a real game changer. Within 12 months we won more new clients than in the three years before. And without any additional burden on our own team.
759 calls
ER
Ermafa GmbH
Mechanical Engineering · Chemnitz

Humans and AI.
Not humans versus AI.

We don't see AI as a competitor, but as a tool.
AI-assisted. Human-led.

AI handles

Research, data preparation and prioritisation – fast and at scale.

↺ hover for our role
akquise sales · Human-led

We lead the decision-maker conversation – with industry knowledge, the right hook and genuine understanding of the product.

AI handles

Enriching contacts and preparing lists – structured and standardised.

↺ hover for our role
akquise sales · Human-led

We hear whether there is really a need, a project or a budget – and recognise the sensible next step.

AI handles

Standard outreach and appointment logistics – for simple, scalable cases.

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akquise sales · Human-led

20+ years of objection handling – we have the conversations that can't be scripted, and convince authentically.

AI handles

Documentation and follow-up – complete and in real time.

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akquise sales · Human-led

We deliver solid sales intelligence from real conversations – a realistic picture of your market.

Heike Schneider-Jenchen on the phone – B2B cold calling expert at akquise sales
Heike Schneider-Jenchen
Founder & Managing Director · 20+ years B2B sales

Where we work
for you.

01
New customer acquisition
For explanation-intensive products and services – by phone with the right decision-makers.
02
Market development
For new industries, regions or market entry into Germany.
03
Customer win-back
For lost customers, old quotes and inactive contacts.
04
Executive research & surveys
With managing directors and technical decision-makers – structured and reliable.
05
Sales training
Directly on real customer and acquisition calls – from practice, for practice.

Making complex products understandable in the market.

Our strength: explanation-intensive products, capital goods and technical services – from machinery and plant engineering through industrial software and digitalisation to technical services. We know the language, the decision-makers and the objections.

Mechanical Engineering
Decision-makers
  • Plant managers
  • Maintenance managers
  • Managing directors
Medical Technology
Decision-makers
  • Hospital IT managers
  • Medical directors
  • Procurement managers
SaaS & Software
Decision-makers
  • CTO / CIO
  • Head of IT
  • Digitalisation managers
Logistics
Decision-makers
  • Logistics managers
  • Supply chain managers
  • Branch managers
Packaging
Decision-makers
  • Technical managers
  • Procurement managers
  • Development managers
Consulting
Decision-makers
  • Managing directors
  • Board members
  • Practice leads
All industries & markets →

Are we
a good fit?

We are especially relevant for companies whose product:

  • requires explanation,
  • has a higher order value,
  • involves several decision-makers,
  • has a longer sales process,
  • cannot be sold with a standard pitch.
How we see ourselves
We don't see ourselves as a call centre. We work as an extended sales arm for our clients – not as many calls as possible, but the right conversations with the right decision-makers.
Heike Schneider-Jenchen, founder of akquise sales

20 years of experience. One clear conviction.

Heike Schneider-Jenchen founded akquise sales with a clear belief: that sustainable sales success comes not from volume, but from quality. From real conversations, genuine industry understanding and authentic relationships – at eye level with production managers, IT directors and board members.

Today she leads a team that has been acquiring together for her clients for an average of over 10 years. No revolving door, no constant change – consistency that you can hear.

20+
Years of B2B experience
268+
Reference clients
5×
Excellence Award German SME
★ Excellence Advisor German SME 2020
★ Excellence Advisor German SME 2021–2024
Learn more about us →
Complex products. Real conversations. New customers.

Was wäre ein einziger
gewonnener Neukunde
in Ihrer Branche wert?

Finden Sie es in einem kostenlosen Erstgespräch heraus – unverbindlich, konkret und auf Ihre Situation zugeschnitten.

Book a free discovery call →